The Threadless company has done a great job in creating a unique supply and demand situation that benefits them as a business and provides the consumer what they want. Its a great business model that was also highlighted over a year ago on NPR. Aside, from this bitchin’ business model – they do have great T-Shirts and Hoodies for a great price. I like to equate them to T-Shirts as to what Twin 6 does for cycling clothing – a little panache in the vein of individuality meets great pricing. Its worth spreading the word – especially now that some of the best designs are going for $9 a pop. Yep – two fins gets you one great T to highlight the spring wardrobe. Go get some – and hows this for a statement on your urban cycling euphoria.


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